Blog

Santa signs My Friends and I book
When you were a child, have you ever wondered what Santa's favorite food is? What he likes to do in his free time? What songs he likes to listen to? What books he likes to read? What he wanted to be when he grows up?

If you said yes to any of those questions, then there's a good chance your children are asking themselves the same questions. Have your child's questions answered by the man himself and keep Santa's Magic alive. Find out how.
December 19, 2022

Babysitting Connection sitters

‘tis the Season – so much to do, so little time. December is one of the busiest months of the year, whether you’re decorating your home, holiday gift shopping, preparing for the holidays, and oh-oh – winter break is just around the corner! Wouldn’t it be nice to have a friendly Elf, who allows you to do all that, while (s)he takes care of your kiddos?

Meet Babysitting Connection, owned and founded by local Austin mom, Beth Heyer, and her team of reliable and trust-worthy babysitters Whether you need consistent reliable care on a weekly basis or a few days or nights each month, Babysitting Connection’s got you covered.

December 7, 2022

Cute ways to use your My Friends and I book this Holiday season
Our book is on sale! Save $5 on your order now until December 7th.

Plus, read about cute ways to use your My Friends and I book this Holiday season!
December 1, 2022

Backpack Friends Holiday Extravaganza

This Friday, November 11 | 5-9 PM – Holiday Extravaganza by Backpack Friends in Historic Downtown Round Rock!

Bring the entire family to Holiday Extravaganza by Backpack Friends in Historic Downtown Round Rock for shopping, food trucks, kids activities, face painting and balloon art, life-size snow globe, kiddie train, Santa photo opp in Santa’s Sleigh, live music, and so much more!
November 10, 2022


Toys are important, toys are fun.

Some toys are amazing and enriching to a child's imagination, learning and creativity.

But: Many toys are just something that gets wrapped up in pretty paper, so your child has something to rip into on Christmas morning, or on their birthday, or on any other gift-inspired holiday. These toys often last only for a short time, are forgotten in no time, and end up on the landfill.

Austin is an amazing city to raise kids.

The Austin area has so much to give and offers some fantastic toy-alternatives that serve your children (and your entire family) well.
November 2, 2022

Texas Book Festival

Young readers have so much to explore at this year's Festival on November 5-6! We're once again bringing authors and activities to Congress Avenue, including the Read Me a Story Tent, Children’s Entertainment Tent, and the Next Chapter Tent. Children’s authors can also be found in the Latinx Lit Tent and Kirkus Tent, so check out the 2022 Festival Schedule.

Bring the whole family down to meet amazing authors, including Mac Barnett and Jon Klassen, the Pumphrey Brothers, Jasminne Mendez, Nathan Hale, Yuyi Morales, Nicholas Solis, Carmen Tafolla, and so many more!

Best of all: these events are all FREE and open to the public!

October 27, 2022

Fall Into Reading Giveaway
It's fall y'all and the perfect time to fall into reading with your little ones! As we all know, one can never enough books, so here's your chance to stock up your bookshelves! For free!
October 13, 2022

Slime birthday party

It's fall y'all and that means: it's time for Art Barn ATX' fun seasonal art classes and workshops for the whole family! Check out upcoming events at Art Barn ATX as well as information about celebrating your child's ultimate kids birthday party in today's blog post.
September 26, 2022

Children’s Consignment Sale Just Between Friends Williamson County
Award winning children’s and maternity consignment sale Just Between Friends Williamson County is coming back to Leander on September 28th-October 1st, 2022!

JBF Williamson County is a bargain hunter’s dream with 28,000 sq ft of quality items inspected by a recall specialist for 50-90% off of retail prices.

Bring your family, friends, besties, or make it a meet-up for your Mom group. Children, strollers, and wagons welcome.

Read on for details and enter for a chance to win a $25 gift certificate or one Prime Time Shopping pass.
September 21, 2022

Lonely girl

Are you new to the area? Is your child starting school? Is your child struggling to make friends?

It is hard for parents to watch their child having trouble making friends in the classroom, on the playground, in the neighborhood, or any other place children their age mix and mingle.

Parents feel their children’s feelings and want them to be happy. However, trying to solve their children’s problems for them is ultimately not a solution. Instead, parents may guide their children in the right direction and get involved by talking with their child's teacher, read books about friendship, model behavior, try role play, or give them tools that may help them find their way and build relationships and friendships on their own.

Here is a one tool that will help your child break the ice at and outside of school.
August 25, 2022